Finding a Frame for Affordable Housing: Findings from Reframing Research on Affordable Housing and Community Development

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Description

An effective framing strategy is needed to build public understanding of affordable housing and community development and generate support for change. The right framing will help combat consumerist thinking, generate a more structural understanding of problems with housing and solutions to address them, and inoculate against NIMBYism and skepticism of public intervention in housing.

This report outlines the findings from a series of interrelated investigations aimed at finding effective frames. Its purpose is to outline and explain the evidence base behind the recommendations emerging from this project. The authors hope that a transparent approach to the research, and its methods and findings, will enable advocates to trust and share the recommended reframing techniques.

This report is accompanied by a companion playbook for advocates, which translates the findings reported here into a “how to” framing guide and clear set of “do’s and don’ts” for communications practice.

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