Piecing it Together: A Framing Playbook for Affordable Housing Advocates

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This framing playbook distills and illustrates a set of practical recommendations to achieve four important communications goals:

  • Elevate the issue. Build broader understanding of why affordable housing and community development are matters of public concern
  • Explain disparities. Help people understand what restricts access to quality affordable housing and how racial discrimination contributes to problems.
  • Make the case for community development organizations. Specify how they help to ensure equitable development.
  • Highlight solutions. Emphasize that more effective approaches are within our reach.

These recommendations emerge from an extensive investigation by the FrameWorks Institute in partnership with Enterprise Community Partners. More detail on the studies
can be found in a companion research report, Finding a Frame for Affordable Housing.

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