October 22, 2018

How To Build Support for Affordable Housing through Effective Messaging


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Community Developments: How To Build Support for Affordable Housing through Effective Messaging

  • In partnership with the FrameWorks Institute, Enterprise has released a pair of reports that outline an effective language strategy to build public support for affordable housing. “Finding a Frame for Affordable Housing" is an evidence-based approach to countering NIMBYism and public misperception in debates about affordable housing. The companion paper, “Piecing It Together: A Framing Playbook for Affordable Housing Advocates,” takes these findings and translates them into a playbook for advocates that provides specific recommendations about the “do’s and don’ts” of campaigning for affordable housing.
  • In GlobeSt.com, Marion McFadden, Enterprise’s senior vice president of public policy and senior advisor for resilience, commented on the recovery efforts that have taken place in Houston since Hurricane Harvey. McFadden highlighted the need for proactive mitigation efforts to be taken in flood-prone areas before disasters hit, particularly at the federal level. Congress can take the important step of requiring flood resilience criteria be met for all federally funded projects, which would help limit the impact of future storms. See Enterprise’s blog post on Congress’ recent disaster recovery and pre-disaster mitigation reforms.
  • On Friday, the U.S. Department of Housing and Urban Development (HUD) announced $50 million in supplemental voucher funding for 26 public housing agencies (PHAs) in areas severely impacted by major natural disasters in 2017. The awards—made in California, Florida, Puerto Rico, and Texas—will give the PHAs more resources to serve families that continue to face unstable living conditions because of these disasters.

Upcoming Events

  • Enterprise is hosting a webinar at 2 p.m. tomorrow, October 23, on what makes a successful host organization for the Enterprise Rose Architectural Fellowship. Graduating Rose Fellows Jess Blanch and Kaziah Haviland will present on their projects over the past three years, particularly what it was like to work with their host organization and community. The application to be a Rose Fellowship host organization is due November 9.

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