May 6, 2019

Finding a Frame for Affordable Housing

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Dr. Tiffany Manuel and Laurel Blatchford discuss building public support for the affordability housing sector through strategic messaging.

Across the country, rural and urban communities are feeling the impact of the affordable housing shortage whether that’s due to aging housing stock, community displacement, gentrification, or a lack of investment. For Enterprise Community Partners, and many other housing advocates, the need to address this problem is clear, and yet, it has been challenging to advance policies and programs that ensure all people – regardless of income level, racial or ethnic background, or country of origin – have access to healthy affordable housing.

On Episode 8 of the Building Blocks Podcast, Dr. Tiffany Manuel, formerly of Enterprise’s Knowledge Impact and Strategy team and current CEO of TheCaseMade, walks us through her research with the FrameWorks Institute to better understand the public’s perception of affordable housing and more effectively communicate the connection between housing, equity, and inclusive communities.

As the 2020 presidential election approaches, Enterprise is implementing many of these strategies to promote affordable housing as a central focus of every candidate’s campaign. Through resources like the Piecing Together playbook and the nationally recognized You Don’t Have to Live Here report, advocates can implement evidence-based messaging recommendations that reclaim the narrative on housing to better address the skepticism, NIMBYism, and consumerist thinking that often clouds our field and slows progress. 

Learn more about Dr. Tiffany Manuel’s work at and follow her on Twitter at @DrTiffanyManuel

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